Define and Explain Branding Principles with Examples

Define and explain Branding principles with examples? Principle # 01 KEEP IT SIMPLE:- One most common mistake that marketing and advertising people do is that they say a lot through their ads. so keep it simple so it remains in mind of consumer for longer period of time. because one big idea is best. Example:- 1. Subway focus on health 2. Nestle on health. 3. Nike say just do it 4. Addidas say impossible is nothing. 5. Gulahmad of high class 6. Sana safina quality lawn for summers. 7. Daewoo express provide safe and timely journey. On average one person is hit by 500-1000 ads in one day. onsumer cannot saturate all of them. It should be personal and simple means talk about consumer, tell how customer can get maximum benefit through it. Principle # 02 WORD OF MOUTH PRODUCE IN MASSES:- This rule builds the brand. its difficult to build brand only through advertising. its important to build advertising and public relation side by side. many dots and cons fails to build brand. those who survived only through media, public relations and word of mouth. PUBLIC RELATION ACTIVIST:- 1. Paid documentaries by baharia town. 2. GEO news. 3. News on facebook on launching new brands. . Promotion in magazines before brand comes i. e. tooti fruit in nation magazine 5. Can feed news to the media, write about the elements. 6. Photography Result of activist is not predictable i. e Amazon. com had good HR. RED BULL doing PR activities around the globe not spending much on ads but on PR. Principle # 03 DEFINE USP OF YOUR BRAND:- Focused on that point which is its strength,on which brand is powerful. because that point consumerwi ll not forget. Broadly define traits of your brand either it is Big/small,expensive/inexpensive,local/international.Narrow down list to define your brand. Examples:- NIRALA initially was a local business but now national brand in sharjah and dubai. CHAMMAN initially was in Lahore now in different cities i. e Islamabad,multan,Karachi. MASOOMS in Lahore Karachi and multan. SHAAN MASALA was local brand but now it is international one. STARBUKS harward idea in mid 1980 to create chain of coffee houses. TOY R US initially just they store on small scale; now leading kids store for toys; video games; dolls; action figures. Belong to different nice but being focused and different is best. cattered messages on too many traits ;rather be focused on single/few traits is in effective way. One cannot be every thing to every one. One have to get in to mind of consumers; scattered message is not effective. Principle # 04 DIFFERENCIATION IS THE KEY:- If you can’t be different then make it different. what make your company and your product different from the compotators. EXAMPLES:- 1. Balli ki chay:-sitting environment is different; for hanging out for boys. 2. Gans ink:- making ink; they differentiated by putting chocolates in packaging of ink to attract consumer. . Pepsi give shaan tikka masala to attract customers. 4. Frozen yogurt differentia ted as it is replacement of ice-cream and low sugar having less calories. Principle # 05 1ST BRAND ADVANTAGE:- Its not about the quality of the product or the size of the marketing budget. most often its not about being the first one. being first in mind not in market. Examples:- 1. Coke is first carbonated. 2. Polaroid was the first instant developing camera. 3. Fedex was first company of ship packages overnight across the US. 4. Lado marka first cloth wasing soap. . Haleeb sab sa garha doodh first tetra pak. These companies and their products succees in being the first to gain space in our mind. when first gain advantage then other stand its behind and by doing better marketing they can beat compition in consumer view. But what if u not # 01? Strong 2nd is not a bad in business. world buyers like choices. if you have a choice to become 2nd in market;compete hard against leader and permote your overall category. Examples:- 1. Macdonalds is #1 in fastfood chain buts ubway is #1 in h ealthy food. 2.Coke #1 but pepsi #2 3. Merinda #1 in orange flavor and 7up in lemon flavor. 4. Mobilink #1 in business class but ufone in youth. Principle # 06 PERCEPTION AND QUALITY Its not about the quality of the product but also the perception of quality that really counts. if it is branded it is automatically valueable. Example:- 1. PIZZAHUT is an international chain perception built its pizza will be best but those who taste local lassani pizza is also high quality with low cost. 2. LAYS is high quality as compares to SUPER CRISP though it is also good in taste.If cost is high it is understood of best quality Often the price tag is major contributor to the perception of quality. we are quick to connect the cost of something to the value we place on it. our judgement of the quality may change based on other factors. but actual cost is indeed and important factor in influencing the perception of quality. its almost impossible to separate the value of the product from the actual cost in our mind. we immediately assumed that the lowest priced items is of least quality;and the most expensive of the best quality.Principle # 07 BE CONSISTENT AND PATIENT:- Building a brand is not easy. It takes time and patience to build a brand and maintain the quality of your product or service. The key is to show consistency and patience. brands cannot be build overnight. EXAMPLES:- * Quaker oates (since 125 year) * Coke since 1987 In order to stay on target and to present consistent image in the market place. you must institutionalize your brand within the organization. Otherwise when you have change in personnel invariability your brand will change. ith branding most of the time change is not good. Principle # 08 WRITE YOUR OWN BRAND DEFINITION:- Despite change in market directions; personnel or ad agencies your brand must be constant. one must writeth e quality and specifications of the brand. brand diffrenciation not define what they do rather who they are and want to pre sent themselves as. it can serve as yardstick from which to judge. EXAMPLE;- Expensive, high quality products, easy going, friendly ,customized care. Whatever you provided; write it down on paper.

Project Proposal for Library System with Barcode Technology Essay

1.0 INTRODUCTION 1.1 Background of the Problem STI is the second largest IT-based educational institution in Asia and has branches all over the Philippines. It has a branch in Malolos and is located at McArthur Highway Veritas compound, Dakila, Malolos City, Bulacan. There are more than two hundred students and around sixteen (16) personnel including part-time and full-time faculty members. All students and faculty members are allowed to borrow books. The STI College Malolos Library has only one Librarian. There are 5,586 books with a wide array of topics/subjects. It houses two computer units as extension to research for users whose needs are not supplied within the location. As for the school librarian, the librarian has difficulties in computing charges generating reports, monitoring overdue and managing database. The proponents aim for the improvement and efficiency of the school’s library transactions. 1.2 Overview of the Current State of the Technology `Library System is an enterprise resource planning system for a library, used to track items owned, bills paid from patrons who have been lost the book or overdue book and patrons who have borrowed. 1.3 Project Rationale The library of STI College Malolos will benefit from the proposed computerized library system with Barcode Technology. It will reduce time and effort for both librarian and students. Students The Students of STI College Malolos will benefits from this system because they can easily borrow or return from the library. They don’t need to search the book by borrowing through index card. Librarian The librarian will also benefits a lot from this system because the computerized library system with barcode technology would help her lessen her work from maintaining the books from their availability since its already computerized. The work of the librarian would be easier and faster. It will help her to easily monitor the transaction of the books. Proponents The proponents will also benefits from this system because the proponents can apply their knowledge that they have learned from school. The system is a very big advantage to them because it will develop their skills in terms of programming. 2.0 PROJECT DESCRIPTION 2.1 Problem Statement Since STI College Malolos is using manual transaction there are possibility that data might get misplaced during manual transactions and time consuming. Too much paper work, since everything and every detail is written down manually in paper. 2.2 Proposed Research Project 2.2.1 General Objectives The main objective of this study is to come up with Computerized Library System with Barcode Technology for STI College Malolos.. The proponents would like to automate STI College Malolos process using Barcode Technology to reduce tie and effort for both librarian and students. 2.2.2 Specific Objectives ïÆ'ËœTo create a module that will compute penalties for delinquent borrowers. -A function that will generate a minimum amount of penalty for the delinquent of the library. The penalty will be based on the librarian. ïÆ'ËœTo create a module that will generate reports. -System will generate standardized reports such as list of borrows, list of new books, list of damaged books, list of delinquent borrowers and other periodically and start to end date of report and other options can be included. This system will held the librarian create reports that are required by school. ïÆ'ËœTo create a security and model in audit trail. -The proposed system will improved the record keeping process of their current system by having security measures and database that will accommodate all the transactions inside the library. Each user will be given a certain level of security to ensure the security of the database. The module has a log in system that will require username nad password before system can be used. Level of Accesion will be implemented to protect confidential records that other users should not see or use. An audit trail will be used to track transactions that require the modifying or updating of sensitive and confidential records. ïÆ'ËœTo create a transaction module for borrowing and returning book(s). -Having a computerized system in borrowing, returning and searching of books. It is easier and more convenient for the user to find a certain book by title, by subject author. The time required in searching and processing these trasactions in the will require the modifying or updating or updating of sensi tive and confidential record. 2.2.3 Scope and Limitations Scope Proposed system will cover the following: ïÆ'ËœBooks File Maintenance -The system can store, retrieve, modify and deleted file will moved to archive of records. ïÆ'ËœReturn and Borrowing Transaction -The system is automatically set the day of return and borrowing. ïÆ'ËœCompute the days of penalty -The system will automatically compute the days of penalty and cost. ïÆ'ËœReports -Book List -Patron List -Transaction List -Returned List ïÆ'ËœArchives -Books -Patrons ïÆ'ËœUtilities – Back-up and Restore – Audit Trail – Setting – User Setting – Change Password – Time and Date Setting Limitations The system will not cover the following: ïÆ'ËœReservation -The system will not cover the reservation of the books. ïÆ'ËœLibrary Budgets -The system will not include inventory of other STI College Malolos Library assets such as oBooks Supplies oTables oChairs oBook Shelf 2.2.4 Methodology Sda 6 Parts of Spiral Model: ïÆ'ËœCustomer Communication -We conduct an interview to gather information that we need to this proposed project. We provide questionnaires and make researches about the STI College Malolos Library. ïÆ'ËœPlanning -We distributed task for each member and created questionnaires for the interview. ïÆ'ËœRisk Analysis -We identify the errors and bugs in our system. We will analyze each and every error occurred during testing. ïÆ'ËœEngineering -We design and constructed the system using Microsoft Visual Basic 6.0, Adobe Photoshop 5.0 and MySQL. ïÆ'ËœConstruction and Release -The system will be tested in STI College Malolos to check if the system reached their satisfaction. We will also teach them how to manipulate this system. ïÆ'ËœSystem Evaluation -Asking for feedback from customer is important in making a system. In this part of Spiral model, we ask for feedback to our customer for us to know what the rating of our system is. 3.0 PROJECT MANAGEMENT 3.1Calendar Activities †¢JULY 1 – 10 – Searching for Company †¢JULY 10 – 11 – Conduct Interview †¢JULY 12 – AUGUST 30 – Conduct Research †¢JULY 15 – AUGUST 30 – Documentation †¢JULY 22 – SEPTEMBER 11 – Coding †¢AUGUST 1 – SEPTEMBER 22 – Testing GANTT CHART 3.2 Resources Hardware The proposed Computerized Library System with Barcode Technology for STI College Malolos requires hardware requirements as well. Since the school has a computer laboratory, STI College Malolos already meets all the requirements for a desktop, at least Intel Pentium 4 Processor with at least 2,4Ghz, at least 512mb RAM, and 80gb Hard Disk Drive and Barcode Technology. Software The proposed system will run in windows XP SP2 and SP3 with MySQL for data storage program of the system. 4.0 APPENDIX 4.1 References http://google.com http://pscode.com http://fb.com/ITEA http://symbianize.com 4.2 Resource Persons Ms. Claricel V. Mejia School Librarian STI College Malolos Mr. Christopher Rae Perez School IT Head STI College Malolos Mr. Samson Eugenio School’s Academic Head STI College Malolos 4.3 Personal Technique Vitae Maelynne Joy A. Estander San Pablo, Malolos City Maelyn_joy18@yahoo..com Mark Allan D. Francisco Grand Royale, Malolos City Mafrancisco14@gmail.com Emil Paolo M. Tamondong Lugam, Malolos City Emilpaolo02@gmail.com

Good Hotel Doing Good Doing Well

Good Hotel:Doing Good Doing Well Introduction: Joie De Vivre Hotels Company was found in back in 1987 in San Francisco by Chip Conley. Conley started from opening a Phoeonix Hotel in San Franciso. His first priority or targeted customer were of rock bands, musicians and film makers who mostyly travels for their projects and he me travel agents through out the America and proposed some free massage for tour manager during their stay in the hotel to attract the customer and make them stay in his hotel. And this worked and Conley was successful in making some of nationally known entertainers stay in his hotel.Joie De Vivre is a company which has entire business based in San Francisco and because of which it was negatively impacted by the incident of 9/11 and there was substantial turndown. Joie De Vivre began to expand its network out of San Franciso from 2005 by opening Hotel Angeleno in Los Angeles likewise in 2009 they opened other hotel in different place to spread the market of the ir company more wider. They opened Shorebreak hotel in Huntington Beach,Hotel Erwin in Venice Beach and Pacific Edge Hotel in Laguna Beach. Strategy Plan Of Joie De Vivre'sENVIRONMENTAL POLICY The mission of Joie De Vivre Green Dreams is to prevent the environment and educate not only emplyees but also cutomer to reduce waste and toxins,make the environment a eco-friendly environment and always true to reuse,recylce and reduce the waste. Joie De Vivre is also working to get their hotels a green certificate by their local city or country to show their commitment for the environment and Green Dreams. Joie De Vivre uses the following policies and practices for the Green Dreams to come true: Reduce,Reuse and RecyclePurchasing Environmental Friendly Products Conserve Energy,water and natural resources Generate clean energy through on-site solar production Reduce, Reuse and Recycle: Joie de Vivre try to reduce the wastage by reusing and recycying all the papers,cans,bottles and all the wa ste food and landscape waste. Even when they donates to the charutable organizations they donate those items which can be reused so that they can make other people also play a role in Dream Green project. Toxics Reduction and Environmentally Preferable PurchasingJoie De Vivre always are on the side of not using toxic materials to protect the health of the both employee and guest as well as the environmental health also. They reduce the use of toxic materials as much as they can and they safely recycle the toxic products for reusing it again. They minimize the use of mercury lamps and try not to use them whenever it is possible. They always try to purchase the recycled products. Conserve They conserve the fossil fuels by encouraging the use of public transport rather then private transport to their guest as well as their employee which make thems save fuel.They encourage carpooling among their staff and also by taking part in spare the air campaigns they are conserving the environmen t. Employee Education They train and educate their staff how to reuse,recyle and reduce the cost. This will not only help in making the Green Dream success but it will alse make their employee in their daily life as well . Not only in work but this will help them in their home to reduce,recycle and reuse the waste which they can.

Marxism vs Functionalism

As a sociological discipline, functionalism is counterposed to Marxism. However it shares with Marxism the importance of ‘totality’ and the corresponding view that scientific inquiry is based upon the interdependence of parts within a whole. It is important to distinguish why the Marxian use of the totality differs significantly from functionalist systems. Primarily this involves the Marxian emphasis on the contradictory character of the whole and the treatment of the social totality from the perspective of its conflicts.Functionalism in contrast views society generally as a stable system and looks for the mechanisms that give it harmony – it thus seeks to reduce conflict to a residual element of the system, or view conflict from the perspective of its maintenance of the social system. Marxism was founded by Karl Marx. Marx saw society as divided into two major parts, the economic base otherwise known as the infrastructure and the super-structure. Functionalists s ee society as a set of parts which work together to form a whole. Functionalism is also called a consensus theory.Marxism and functionalism are similar in that they see that the way society is structured as an important part in determining the way people have relationships and behave between themselves. This is known as structural perspective. Both functionalists and Marxists believe that people are portrayed as creature within the social system. Functionalists believe that society operates to the benefit of everybody. They stress that societies continue to exist because a lot of the time there is consensus between various aspects.

Analysis essay Example | Topics and Well Written Essays - 1250 words - 1

Analysis - Essay Example The burger consists of a single beef patty which is topped with American cheese, fried onions, and thick steak sauce. The advertisement shows a young girl who is all eager to have a big bite of the burger she is looking at with surprise openly expressed in her eyes. The girl is tip-top, as if she is seducing the people out there to come at the fast food point and have this delightful treat. The media in general and this ad in particular is exploiting people, especially children, by way of sexual appeal and exaggerated messages in advertisements. Since the youth is more attracted toward junk food than adults, and because of the males’ attraction toward sexual content (the sexual innuendo will be described in a later paragraph), this advertisement has made use of the fragility of young minds to sell the product. Young people, such as teenagers, tend to have less-developed ability of decision-making or critical thinking, so they cannot realize what is wrong with what they are vie wing, and their minds learn or absorb every act they see. I believe that this specific advertisement is very effectively selling the product by manipulating young minds into getting away from healthy food and turning toward junk meals. Media is exploiting kids to make them their unsurpassed consumers. Children are being affected by the media every day and every moment they sit in front of the television. This eventually affects the whole society. Businesses are now targeting children because they form a huge part of American population today. The idea behind is that kids spend or make their parents spend a lot of money on things like video games, junk food, electronic items, and the like, and thus this spent money forms are great part of the country’s economy. Hence, advertisers and businesses are targeting children because they have an influence over purchasing and making decisions in all small and big shopping. Parents become helpless. When a teenager will see this specific advertisement, he will totally relish the yummy bite of the burger in his dreams, and will bug his parents to allow him to have it one way or another. This is because the message, which will be discussed in a later section, is so tempting that a teenager will not be able to resist the temptation. Companies have started calculating the nagging factor (John Hopkins Bloomberg School of Public Health) which determines how much anger or stubbornness kids have to show to their parents in order to persuade them to buy something of their choice. Mass media is manipulating kids’ minds through marketing in schools, public places, homes, and through television, internet and DVDs. Companies present new brands in front of kids and attract them through suggestive content that is shown to them through marketing services. Children get attracted to the sexually suggestive content shown in the advertisements. They are attracted toward buying new brands of cereals, clothes, bedspreads, kidsâ⠂¬â„¢ furniture, school bags and lunch boxes. Marketers understand the psychology of children and control them. Ethics are not taken into account while marketing the products and this inculcates unethical values amongst the children. They tend to learn violence, aggression, and sexual fantasies, and then try to incorporate these things in their own lives (Strasburger, Jordan and Donnerstein). Also, they learn that they are supposed to get everything they see and then force their parents to provide them with everything they are attracted t

BIA_LAB7 Essay Example | Topics and Well Written Essays - 750 words

BIA_LAB7 - Essay Example The first step in developing a BCP plan is to carry out a business impact analysis (BIA). This will discover the companys most vital systems and processes and the cause at large on the business. Then do the following: File a series plan for the executive leader. Categorize backup employees to support the key emergency workforce. Guide backup employees to execute emergency responsibilities (FEMA, 2012). Work with at least two at each spot in your resources organization. Develop a comprehensive communication plan with top executives, and employees to be in touch with each other, customers, and the external world. Have an offsite crisis assembly place in the plan. Vary other means of communication in case the network and phone goes down. File the local emergency groups’ (police, and firefighters) call information in the plan. Attempt to form partnerships with the neighboring emergency responders to establish a good working association. (Company and site). Perform emergency exerci ses and drills. Employees and executives should practice emergency response basics. Assess your companys performance during each test, and work to constant progress (FEMA, 2012). Continuity workout may certainly reveal weaknesses if done accurately. Test your routine plan often to accommodate and reveal changes. Personnel, facilities, and technology are in a stable state of flux at any organization. When the unanticipated occurs from accidental down time to a major tragedy the information and unexpected variables is what always hinders a fast recovery (FEMA, 2012). Business Impact Analysis is the base for any business stability program within an organization (Gibson, 2011). A BIA is obligatory in the making of a business disaster recovery plan. It allows the administration to identify its organization’s most significant business and Information Technology (IT) activities.

Prepare a brief summary report on 3 key employment relations issues Essay - 1

Prepare a brief summary report on 3 key employment relations issues for an Australian company about to expand its operations into a country in Europe or Asia - Essay Example Such expansion is usually a resultant of continuous profit making and can either be within or without the business host country. When looking to expand a business into another country, it is vital to take into contemplation numerous factors. The employment relation issue is one key factor including others such as the costs of operations in that business and the trade market exchange prevailing in the country. All these factors are taken into account prior to such ventures in preparation for all and any situations that might arise (Dascalova, 2008: p.82). In an instance like this where an enterprise is venturing all the way into another continent, it is of upmost importance that research and such preparations conducted. This highly attributes to the fact that such places depict remarkably different environments and operational responsibilities, laws and regulations. Employment relations issues mainly deal with the pertinent issues between a business or employer and its employees. The management of employee relations is paramount in ensuring that the business ideals and goals are upheld while also catering for the rights of employees. It advocates for a win-win position on both sides of the business and employees. The business may, for example, may manage this relation by establishing of regulations regarding discipline, performance, conflict of interests and conduct. Employees, on the other hand, are safeguarded labor laws and regulations, employee unions and rights groups among others (Walters, 2011:42). India, a country in Asia is well known for its large involvement in commercial and technological development. It is also highly densely populated and developed thus making it a significant target market for most companies. Due to this, the country has stipulated substantial labor laws that are as a hindrance for the current slow pace in developmental growth (McNair, 2009: p.2). There are various employment relation issues in the country that would have